Feel confident in your product direction — before it reaches your team.
I work with leadership to clarify early product decisions through strategic workshops, journey mapping, and UX validation — so when ideas reach your product team, everyone's aligned and ready to build with purpose.
How I’ll help your team.
I work with leadership at every stage of early product thinking, from the first "we should build this" conversation to a validated direction your team can actually execute on. My services include:
Workshops that create alignment
I facilitate working sessions that bring leadership, product, and customer perspectives into one shared direction. Whether you're kicking off a new initiative or untangling competing priorities, we leave with clarity and a plan your teams can move on.
Journey mapping that find real opportunities
I map the full customer experience to surface where friction lives and where the opportunities are. The output isn't just a map, it's a prioritized set of decisions tied to your business goals.
Validation that reduces risk before you commit
Before ideas reach your product team, I help you test them. Lightweight research and rapid prototyping so you learn early, spend wisely, and hand off work your team can build with confidence.
Why work with me
I've spent over a decade working across some of Canada's most complex digital environments, including Canadian Tire, TD, and design agencies, leading teams, shaping roadmaps, and helping organizations move from early ideas to executed product experiences.
What I hear most from the leaders I work with is that they needed someone who could hold the strategic thread and the design detail at the same time. Someone who could run a workshop, ask the right questions, and translate what came out of it into something a product team could actually use.
Testimonials
Here's what some teammates have had to say about working together. You can find more on LinkedIn.
"Raushan proved to be both an exceptional UX Strategist and a people manager. He brought tremendous expertise and process discipline. What makes him stand out is his ability to set a clear foundation as a leader while engaging in thoughtful, creative conversations about the realities of product and design work. Calm, humble, and collaborative, Raushan is not only excellent in his craft but also someone who elevates the people around him."
Carmela De Pasquale, Digital Product and Banking Strategy, Canadian Tire Financial Services
"Not only is Raushan very knowledgeable in the UX space, he also brings a wealth of strategic expertise which is an asset to any team. He asks the right questions, is able to understand the design problem, and can help facilitate solutions that work towards a common goal."
Natasha Patel, Product Lead, Canadian Tire Financial Services