Product decisions are expensive. Bad ones are worse.
I help product and platform teams make high-stakes decisions with confidence — before they commit budget, headcount, or six months of engineering time to the wrong direction.
Three ways I reduce product risk.
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
01
Align the room before you build the roadmap.
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
02
Validate the bet before you make it.
A focused 2–4 week engagement that tests your most critical assumptions through lightweight research, rapid prototyping, and structured usability testing. You learn what you need to know before committing to a build — and you get a clear recommendation with the evidence behind it.
03
Ongoing strategic support, without the agency overhead.
Monthly access to senior UX strategy expertise — without a full-time hire or an agency contract. Ideal for product teams navigating a platform migration, a new market entry, or a period of rapid decision-making where independent strategic input makes a measurable difference.
Why work with me
I bring over a decade of UX experience across Canadian Tire, TD, and design agencies, with deep expertise in loyalty programs, e‑commerce platforms, and complex B2B workflows.
I’ve led website redesigns, developed UX roadmaps, and partnered with cross‑functional teams to deliver solutions that balance business objectives with genuine user needs. My approach combines strategic workshops, targeted user research, and AI‑powered rapid prototyping to move fast without sacrificing quality.
Let’s build something exceptional
I’m currently balancing a full‑time contract with select consulting projects. If you’ve got a complex problem and need strategic UX expertise—whether for a discovery sprint, feature validation, or long‑term product strategy—let’s talk.
Contact: me@raushanf.com | LinkedIn: https://linkedin.com/