Product decisions are expensive. Bad ones are worse.
I help product and platform teams make high-stakes decisions with confidence — before they commit budget, headcount, or six months of engineering time to the wrong direction.
Three ways I reduce product risk.
01
Align the room before you build the roadmap.
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
Think of me as a strategic partner for your product team.
You're not just hiring a designer—you're adding someone who can bridge business strategy with UX design, help keep stakeholders aligned, and helps your team ship with confidence instead of guesswork.
Create a Shared Vision
I design and facilitate discovery workshops that bring product, business, and customer perspectives into one shared direction. Teams leave with a prioritized opportunity map and the language to defend it internally — not just a collection of Post-it notes.
Validate the bet before you make it.
A focused 2–4 week engagement that tests your most critical assumptions through lightweight research, rapid prototyping, and structured usability testing. You learn what you need to know before committing to a build — and you get a clear recommendation with the evidence behind it.
Ongoing strategic support, without the agency overhead.
I connect experiences into seamless customer flows. By mapping the full journey, I help you pinpoint where users get stuck and turn those insights into a prioritized roadmap.
Why work with me
I bring over a decade of UX experience across Canadian Tire, TD, and design agencies, with deep expertise in loyalty programs, e‑commerce platforms, and complex B2B workflows.
I’ve led website redesigns, developed UX roadmaps, and partnered with cross‑functional teams to deliver solutions that balance business objectives with genuine user needs. My approach combines strategic workshops, targeted user research, and AI‑powered rapid prototyping to move fast without sacrificing quality.
Featured testimonial
“I had the pleasure of working alongside Raushan during my time as a Product Lead at CTFS. He spearheaded a few large projects with me such as Ctfs.com modernization and lended tremendous expertise from a UX design perspective. Not only is Raushan very knowledgeable in the UX space, he also brings a wealth of strategic expertise which is an asset to any team…”
— Product Lead, Canadian Tire Financial Services
Let’s build something exceptional
I’m currently balancing a full‑time contract with select consulting projects. If you’ve got a complex problem and need strategic UX expertise—whether for a discovery sprint, feature validation, or long‑term product strategy—let’s talk.
Contact: me@raushanf.com | LinkedIn: https://linkedin.com/